Lamborghini, a name synonymous with luxury, performance, and exclusivity, is about to take things to the next level with the launch of the Urus S. Building on the success of its predecessor, the Urus S is a high-performance luxury SUV that blends Lamborghini’s legendary design and engineering with the practicality of an SUV. With reservations opening on May 10, this is an opportunity for enthusiasts to secure one of the most anticipated luxury SUVs in the world.
Striking Design with Lamborghini’s Signature Style
The Lamborghini Urus S boasts an updated and even more aggressive design that commands attention. Its exterior reflects the iconic Lamborghini DNA, featuring sharp, angular lines and a bold stance that makes a statement on the road. The front fascia is dominated by a prominent hexagonal grille and sleek LED headlights, exuding a sense of power and performance from the moment you lay eyes on it.
From the side, the Urus S showcases its athletic proportions, with a wide stance and muscular wheel arches that hint at its extraordinary performance capabilities. The aerodynamic bodywork not only enhances the SUV’s appearance but also improves its stability at high speeds, further reinforcing the car’s high-performance roots.
At the rear, the Urus S features quad exhaust outlets and a dynamic rear diffuser, enhancing the aggressive look while improving airflow. The 20-inch wheels as standard (with available 23-inch options) give the SUV an even more commanding presence on the road, ensuring that the Urus S is a true head-turner.

Lavish Interior with Precision Craftsmanship
Inside, the Lamborghini Urus S is nothing short of spectacular. The interior combines luxury and cutting-edge technology, offering a driver-focused cabin with the finest materials. Premium leather, alcantara, and carbon fiber accents are used throughout the cabin, creating an atmosphere of sophistication and exclusivity.
The infotainment system in the Urus S is one of the most advanced in its class, featuring a dual-touchscreen setup that includes a 12.3-inch instrument cluster and an 8.6-inch center console touchscreen. The system is intuitive and easy to navigate, ensuring a seamless connection between the driver and the vehicle. With Apple CarPlay, Android Auto, and navigation features, the Urus S offers a connected driving experience that matches its performance capabilities.
The driver’s seat is designed for comfort and support, with adjustable seating and memory functions. The cabin is spacious enough to accommodate four passengers in absolute comfort, and ambient lighting creates a soothing environment during nighttime drives.
Exceptional Performance That Redefines the SUV Segment
Performance is where the Lamborghini Urus S truly shines. Powered by a 4.0-liter twin-turbo V8 engine, it produces a staggering 657 horsepower and 850 Nm of torque, enabling the Urus S to go from 0 to 100 km/h in just 3.5 seconds. This makes the Urus S one of the fastest SUVs in the world, offering an exhilarating driving experience that rivals supercars.
The 8-speed dual-clutch automatic transmission ensures smooth and rapid gear shifts, while the permanent all-wheel-drive system guarantees outstanding traction on any surface. Whether navigating tight corners or cruising down the highway, the Urus S delivers precise handling and remarkable stability, thanks to the adaptive air suspension and active roll stabilization.
The Urus S is equipped with a variety of driving modes, including Strada (comfort), Sport, and Corsa (track-oriented), allowing the driver to tailor the driving experience based on personal preferences. For those seeking the ultimate in performance, the Sport and Corsa modes unleash the full potential of the Urus S, with quicker throttle response and sharper handling.
Safety and Technology Features
The Lamborghini Urus S comes equipped with a host of advanced safety features, including adaptive cruise control, lane-keeping assist, automatic emergency braking, and 360-degree cameras. These features work together to ensure that the Urus S provides a safe and controlled driving experience, even when pushing its performance boundaries.
The night vision system, along with front and rear parking sensors, ensures that drivers can navigate through challenging environments with confidence. The LED matrix headlights provide excellent visibility, improving safety during night drives or in low-light conditions.
Reservations Open May 10: Pricing and Availability
With reservations opening on May 10, the Lamborghini Urus S is expected to be priced in the ₹3.5 crore to ₹4 crore (ex-showroom) range. While this places it at the higher end of the luxury SUV market, the Urus S justifies its premium price with its exceptional performance, luxurious interior, and exclusive features that no other SUV can match.
Final Thoughts
The Lamborghini Urus S is a game-changer in the world of high-performance luxury SUVs. Offering unmatched performance, stunning design, and an array of luxury features, the Urus S is the epitome of automotive excellence. With reservations opening on May 10, those looking to own one of the most exclusive and exhilarating vehicles on the market will want to act quickly.
Whether you’re cruising through the city or tackling winding mountain roads, the Urus S promises to deliver an unforgettable driving experience. Don’t miss the opportunity to make this extraordinary SUV yours — secure your reservation on May 10 and experience the future of luxury and performance with the Lamborghini Urus S.